Brand Re-Boot - Bath & Body Works

Bath & Body Works was looking to re-invigorate the brand's creative projection. This conceptual project explored the brand heritage, product efficacy and olfactive properties, as well as the in store experience. The team solicited consumer feedback and evaluated current marketshare in the specialty retail landscape. The project resulted in new brand guidelines for photography, art and copy.

The Team: Rebecca Yourkiewicz - Assoc. Creative Director, Russ Keska - Creative Director.