Site Design - White Barn Candle Co.

The White Barn Candle Co. is the home fragrance brand of Bath & Body Works. Looking to grow brand awareness, White Barn wanted a uniquely different and elevated customer experience for this growing brand. The team researched the in-store experience, conducted customer focus groups and gained insights from product merchant and analytics teams to design an elevated commerce experience that sit nicely within the existing Bath & Body Works brand eco-system.

The Team: Rebecca Yourkiewicz, Assoc. Creative Director, Trenton Brulport, Manager UX, Max Platitsyn, Sr. UX Designer, Christy Gall, UX & Creative Designer.